大拱桥--暨南大学学生门户 » 图书馆 » 搜索包含 Terence A. Advertising 的图书(共301本)

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack = 广告、促销与整合营销传播

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索取号：F713.8/E20091.3
作者：Clow、 Kenneth E.、Baack、 Donald.、
出版社：北京 : 清华大学出版社 ; Hong Kong : Pearson Education Asia, 2007.

Advertising : principles & practice

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索取号：F713.8/E9015.5
作者：Wells、 William、 1926- CAL n2004392613# ba0yba0y、Burnett、 John、 1944- CAL n2005033385# ba0yba0y、Moriarty、 Sandra E. (Sandra Ernst). CAL n2005173265# ba0yba0y、
出版社：Upper Saddle River, N.J. : Prentice Hall, 2000.

Inorganic reactions at advanced level : a student guide for laboratory exercises in observation and deduction

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索取号：O611.3-62/E701
作者：Davies、 D. G. (David Gwyn)、 1928-、Kelly、 T. V. G. (Terence Victor George)、 1937-、
出版社：London : Mills & Boon, 1969.

Diverse approaches to the analysis of advertising language = 广告英语的多维度分析

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索取号：H315/E20093
作者：
出版社：北京 : 对外经济贸易大学出版社, 2007.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer = 当代广告学精要

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索取号：F713.8/E20071-2
作者：Arens、 William F.、Schaefer、 David H.、
出版社：大连 : Dongbei University of Finance & Economics Press, 2008.

Quantitative techniques : a d.p.p. practice and revision manual.

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索取号：F224-62/E902
作者：Hallett、 D.J.、Lucey、 T. (Terence)、
出版社：Hampshire, Eng. : D.P. Publications, 1983.

Dictionary of marketing, advertising and public relations

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索取号：F71-61/E901.2
作者：Jefkins、 Frank William.、Jefkins、 Erank William Dictionary of marketing and communication.、
出版社：London : International Textbook Company, 1983.

The construction of meaning : a cultural study of female representation in American magazine advertising / Ding Shaoyan = 意义的构成 : 美国杂志广告中的女性形象研究

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索取号：C913.68/E20083
作者：Ding、 Shaoyan、
出版社：广州 : 中山大学出版社, 2007.

Emotions, advertising and consumer choice

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索取号：F713.80/E20081
作者：Hansen、 Flemming.、Christensen、 Sverre Riis.、
出版社：[Denmark] : Copenhagen Business School Press, 2007.

The Chinese in Britain, 1800-present : economy, transnationalism, identity

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索取号：D634.356.1/E20081
作者：Benton、 Gregor、 1957-、Gomez、 Edmund Terence.、
出版社：Basingstoke : Palgrave Macmillan, 2008.

Humor in the advertising business : theory, practice, and wit

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索取号：F713.8/E20101
作者：Beard、 Fred K.、 1957-、
出版社：Lanham : Rowman & Littlefield, c2008.

Advertising, promotion, and other aspects of integrated marketing communications = 整合营销传播 : 广告、促销与拓展

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索取号：F713.8/E20033.7
作者：Shimp、 Terence A.、Shimp、 Terence A. Advertising、 promotion & supplemental aspects of integrated marketing communications.、
出版社：北京 : Peking University Press, 2006.

Ads, fads, and consumer culture : advertising's impact on American character and society

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索取号：F713.8/E20077.3
作者：Berger、 Arthur Asa、 1933-、
出版社：Lanham : Rowman & Littlefield Publishers, c2007.

Advertising and popular culture : studies in variety and versatility

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索取号：F713.8/E20079
作者：
出版社：Bowling Green, Ohio : Bowling Green State University Popular Press, c1992.

Cases in advertising and marketing management : real situations for tomorrow's managers

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索取号：F713.8/E200710
作者：Applegate、 Edd.、Johnsen、 Art、 1944-、
出版社：Lanham : Rowman & Littlefield, c2007.

Effective advertising skills

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索取号：F713.8/E20076
作者：Bedell、 Clyde.、
出版社：Gurgaon : Shubhi Publications, 2006.